After extensive research, I compiled a list of Google MCM partners, and I hope it meets publishers’ expectations. Over the years, I’ve tried many of these platforms, including Google MCM, AdX, and Certified Publishing Partners.
MCM (multiple customer management) includes Open Bidding, Ad Manager, and Ad Manager 360. There are two levels of Google publishing partners:
- Google Certified Publishing Partners
- Google Premier Certified Publishing Partners.
Of course, all partners must prove their qualifications to become MCM partners and conduct regular analyses to stay current on Google’s latest ad services.
The post only includes certified partners eligible for access to Google ad inventory. Several ad networks offer solid features, but not all are Google’s official partners.
Still, they can be ideal alternatives for monetizing websites and apps. So, let’s discuss the top Google MCM/AdX partners, along with their positive and negative aspects.
Raptive
You’ve probably been aware of AdThrive, as it was a famous ad management service and a premier licensed Google Ad Manager Partner. The same company represented both CafeMedia and AdThrive. Both brands now operate under the name Raptive.
Although they added some new perks, the operation remained the same. According to Raptive’s website, over 3,500 content creators use the platform. If you receive web traffic from the US, Canada, Australia, and other top regions, you may earn CPM rates up to $30. Raptive typically offers the highest CPM rates in ad monetization.
Overall, they are ideal for bloggers who create long-form content and provide smart ad loading, including both lazy and in-line. Ad types include video ads, for example:
How Can Publishers Join Raptive?
Raptive has updated its page view requirement. Publishers now need at least 25,000 monthly page views, rather than the previous 100,000, to qualify. They still demand high-quality content that engages both the audience and advertisers. Most of your traffic should originate from the USA, UK, EU, Australia, or New Zealand.
Only a few publishers are accepted into Raptive, and some claim they were rejected despite having high-traffic websites.
Payouts: Raptive payouts follow a Net 45 schedule. The minimum payment threshold is $25, except for wire transfers. Wire, Payoneer, Wise, and eCheck are supported.
Raptive is popular among bloggers who want to monetize their sites through a certified Google AdX company. IMO, they suit lifestyle blogs that want the right balance of ads and user experience, with premium ads and decent RPM rates.
Ezoic Facts:
- A strict approval process.
- Industry-leading CPM rates.
- Pay on time with flexible payment options.
- Analytics will help you accurately calculate ad revenue.
- Google Premier publishing partner, plus other premium ad exchanges.
Mediavine
Mediavine is a good Raptive Alternative for content creators and one of Google’s premium MCM partners. Lifestyle websites in tourism, fashion, habits, food, online marketing, and similar niches can be profitable with Mediavine. More than 12k sites, including NichePursuits, currently use Mediavine to monetize their content.
I like Mediavine because it’s similar to Raptive, offers decent RPM rates with premium ad partners who bid competitively, and is recognized as a top Google MCM partners.
Mediavine uses the latest ad tech, but its ads show a logo with a particular space around it. There’s no doubt you spend a lot of time getting traffic. But advertisers don’t think about your interests. They’re trying to get your readers’ attention.
Mediavine Requirements: Publishers must generate at least 5,000 USD in annual income from a reputable ad network, maintain a strong track record with Google AdSense, and provide compelling long-form content relevant to ad partners.
They are a Premier Google MCM Partner, so their regulations are strict. No matter how popular your site is, Mediavine will not approve it unless it has quality content.
You’ll get paid on Net65 terms with Mediavine, and payment methods include PayPal, ACH, and wire transfers. For PayPal, the minimum threshold is $100.
Ezoic Facts:
- Partner with reputable companies.
- Modern ad tech to maximize revenue.
- Several payment options with a reasonable threshold.
- It takes time to go through a rigorous approval process.
- Jam-packed with features (blogging and SEO guidance).
- Ad revenue and CPM are impressive compared to other networks.
Ezoic
Among the ad revenue optimization platforms on this list, Ezoic is likely the most popular and is a certified Google MCM partner.
Over 20000 websites have chosen Ezoic as their monetization method. However, I don’t like Ezoic because it contains overkill features and too many ad locations.
Requirements: Ezioic offers two ways to join: Access Now and Levels.
- Ezoic Access now: Designed for small publishers that receive fewer than 10,000 MV. Don’t have to worry about pageview limits; they can get ads from Google AdX (support is only available through the user forum).
- Levels: For publishers with over 10,000 monthly visitors (1 to level 5). Visitors over 50k per month qualify for premium features. They offer enterprise-level solutions for large publishers with advanced features.
Regardless of your niche, Ezoic welcomes high-quality websites.
Ad Management:
Ezoic’s integration isn’t as good as others. There are two other options: Cloudflare or a plugin. They offer higher earnings than AdSense and have header bidding partners, but the downside is that they display many ads. It results in a poor user experience, and ads display the logo. Visit a website that uses Ezoic to see what I indicate.
I particularly appreciate Ezoic’s big data analytics, which stands out as one of the most valuable tools among Google AdX companies. However, the Flickify app is buggy, as it converts articles into videos and displays ads, which can deter readers.
Ezoic is a solid ad network for small publishers, but you’ll face both perks and pitfalls. It is a 50/50 platform; it has pros and cons in equal measure.
Ezoic CDN offers decent TTFB, but its Leap is messy, making it easy for users to make mistakes. But their low page-view requirements and payout system set them apart.
Ezoic has a 30-day pay schedule (you get paid in July for June’s revenue). PayPal and Payoneer are the available payment options; the minimum payout is $20.
Ezoic Facts:
- A minimum payout with multiple payment options.
- Publishers can obtain their ads through mediation.
- A powerful tool for data analysis (big data analytics).
- The level program allows you to grow your revenue alongside the website.
- Plenty of unnecessary features.
- Integration is complicated because Ezoic does more than ads.
- Ads can disrupt your user experience and compromise your website’s layout.
PubGalaxy
Google recently listed PubGalaxy as a Google-certified MCM partner. It’s similar to other ad-revenue platforms in its targeted optimization. And PubGalaxy includes rate optimization and A/B testing, including demand stacks and target regions.
For most blogs, it enhances ad layouts. More than 25 exchanges and SSPs, including Sonobi, PubMatic, and Criteo, are integrated with PubGalaxy, providing access to premium header-bidding marketplaces.
According to the reviews, customer service is reliable, and you can get a personal account manager. They can boost the demand for high-quality ads with modern ad tech. Sites like Scrabble-Solver and Wccftech use PubGalaxy for monetization.
Joining PubGalaxy: Eligibility is based on several factors. The first requirement is a minimum of 100,000 monthly page views. To pass the test, ensure your site contains original, human-created content that is appropriate for all audiences. You need to show a clear record of traffic acquisition over the past six months.
PubGalaxy payouts are based on a net 65-day cycle with wire transfers. That’s a con because there aren’t any other payout options, such as PayPal.
Ezoic Facts:
- Top ad exchanges and supply-side platforms.
- Optimized ad layouts to minimize interruptions.
- Demand platform implementation and A/B testing.
- Modern ad technology and auction management methods.
- A long payout schedule with limited options.
- You can’t submit a website with fewer than 100k page views.
Setupad
Setupad helps publishers increase their ad revenue through programmatic ads and is now a certified Google Publishing Partner, listed on the website. I would recommend Setupad to large and medium sites as a complete monetization tool.
However, its technology is less refined than that of Playwire, Mediavine, and others. Many popular websites, such as Ezgif and ASCII-code, use SetupAd to monetize.
SetupAd examples:
Payouts: Payments are made 60 days after setup. They pay publishers in EUR or USD, but you must reach a total of €100. Accepted payment methods: Wire, Payoneer, Wise, Revolut, or Paysera. Your first payment will be delayed. SetupAd doesn’t just show ads from one network; earnings come from multiple sources.
SetupAD is suitable for medium- and high-traffic websites—not the most innovative solution, but it’s effective. You require manual integration for every ad, and you must contact them to make any changes. Other Google MCM partners (GAMs), such as Raptive and Ezoic, may be more innovative than SetupAd.
Ezoic Facts:
- Multiple payout options.
- You can add Google Analytics to your account.
- Customization options with Setupad Self-Serve.
- It’s a certified partner of Google, IAB, and Prebid.
- SetupAd pays you after 60 days.
- Your site needs at least 100K monthly visitors.
- Ad serving and CPM rates aren’t as good as Monumetric, Mediavine, etc.
Playwire
Playwire is another provider that helps publishers grow ad revenue, mainly targeting entertainment and gaming content creators.
In addition to Google AdX (GAM), Playwire has several header-bidding partners to improve revenue through banner, video, and native ads at competitive CPMs. To be clear, they include a video player that can increase CPMs but may distract visitors.
Playwire offers various revenue-share models: publishers receive 50% of direct ad revenue and 70% of indirect revenue. They are paid 60 days after the end of the month; all payouts are in USD, and the minimum payout is $100.
Eligibility Criteria:
If you meet these criteria: The website should receive at least 50,000 monthly page views from top countries and maintain a strong niche that appeals to advertisers.
It is a certified Google MCM partner; your website should not be penalized. Sites with significant traffic from the UK, the US, Europe, or other top regions will be considered.
Playwire monetizes websites like Raider, GTPlanet, and Manta. The ad safety feature protects your brand from unsafe ads. Indeed, it is a strong advertising platform and an authorized Google MCM partner for medium- to large-sized content creators.
They’re well-suited for niches such as gaming, entertainment, and lifestyle, offering access to the latest ad features; however, you must meet specific criteria.
Playwire Facts:
- GDPR and CCPA compliance tools.
- Premium demand through global direct sales.
- Set your desired brand safety and ad quality providers.
- You have access to up-to-date revenue and analytical data.
- Comparatively, RPMs are low.
- You must have at least 50K monthly visitors.
- Sticky and video ads can degrade the user experience.
Publift
I haven’t tried Publift, but I’ve heard both good and bad things. Stature as a Google MCM partner is solid. It follows the same approach as AdPushup, offering a complete ad management service that can’t be used with any other service. Publishers will receive a representative and must sign a contract (you are, however, free to leave).
Additionally, Publift has header bidding partners, including AppNexus, TripleLift, Nobid, and others. They also offer video monetization. Websites like Studyrankers and Ozbargain use Publift to manage their ads.
What are Publift’s requirements?
Publift chooses publishers in two ways:
- Over $2,000 in revenue in the last month.
- If you get 500,000 page views or more a month, you can join Publift.
Typically, they approve traffic from around the world. It’s tough to join if you don’t have $2,000 or more than 500K in page views in the past 30 days. That is too high, as dozens of Google MCM partners accept with fewer criteria and perform better than Publift. Getting accepted usually takes 1 to 2 weeks. Publift pays publishers after 30 days if they make $100 or more (bank transfer is the only withdrawal method).
Publift Facts:
- More than 40 demand partners.
- Automatically control header bidding auctions.
- Ad optimization focuses on user experience and speed.
- Ensuring brand safety through consultants and A/B testing.
- Publift’s CPMs are lower than those of its competitors.
- Small or medium sites cannot use Publift due to its entry criteria.
Clickio
Clickio is a programmatic monetization platform based in the UK. The company is listed as a Google MCM partner and targets publishers in the UK, US, and EU. Some valuable features help increase revenue while providing a decent user experience.
They offer various ads, sizes, and pricing options. Ad layouts vary by connection speed: a slow connection displays fewer ads, while a fast connection shows more.
Analytics enable you to track your website’s progress, revenue, and user behavior across devices, systems, and locations, providing more comprehensive insights.
Requirements & Payments: Publishers can sign up with Clickio using their prior ad revenue or traffic data. Websites that earn over $500 monthly from reputable ad networks are eligible. According to Clickio, traffic requirements vary by country.
In this case, they’ll accept quality sites from Europe, North America, and A-list countries with over 100K PV. For other publishers, it’s more than 300K MPV.
Publishers are paid on a 60-day basis with Clickio, so you will be paid for February at the end of April. Regarding payment options, the thresholds are $100 for wire transfers, $100 for PayPal/Payoneer, and $10 for WebMoney.
I like Clickio’s features, but I don’t like its limitations; there are better alternatives for US, UK, and European publishers. Don’t forget to use a reliable WordPress CDN.
Clickio Facts:
- Accept all primary payment methods.
- More than 50 header bidding partners.
- Place one tag, and ads appear in the right places.
- Users can connect their AdSense account and continue receiving payments.
- There are numerous criteria and ad serving rules.
- RPM rates can be lower than those of other top MCMs.
- Ads will stop after 3 months if you do not generate $500 in monthly revenue.
Adnimation
Adnimation is a certified MCM partner that offers publishers various monetizing options, whether that’s websites, mobile apps, or OTT services. Adnimation header bidding partners include Outbrain, GumGum, etc.
Here’s an Adnimation ad example:
Publishers can join Adnimation in two ways:
- Monetization Accelerator Program.
- Adnimation’s fully managed monetization.
Fully Managed Monetization:
This program offers publishers comprehensive monetization capabilities, including native, video, and display ads, as well as an advanced header bidding setup.
It’s aimed at medium- to high-end publishers and offers personalized service. Publishers must have at least 100K monthly page views (PV) with top-tier traffic.
Publishers are paid directly to your bank account; the payment term is net 35 days, meaning 35 days after the end of the month. The minimum threshold, however, isn’t fair because it is $400, which is too high.
It feels uncertain because small publishers may drop out before they reach the relatively high threshold for some. Even on premium ad platforms like Mediavine, the minimum is $25.
Monetization Accelerator Program:
MAP monetization is designed for small- and medium-sized publishers who prefer to make decisions and do things their way. The process is quick if you’ve got a decent website, but don’t have enough traffic to join a full-stack ad management service.
It allows you to select ad units and insert the codes. MAP publishers must configure the process, which is the primary difference between their full-stack solutions.
Adnimation Facts:
- Hybrid header bidding.
- Mobile app monetization.
- They keep it simple and focus on monetization.
- Publishers can join without requiring page views.
- Limited support for MAP monetization.
- Less focus on modern advertising tech.
- The minimum threshold is $400, and there are no additional payout options.
And Adnimation allows you to monetize your website with premium ads. They’re listed as certified Google MCM partners and accept publishers in two ways.
Final Thoughts
OK, friends. I have listed multiple recognized Google MCM partners, but that doesn’t mean you should limit yourself to certified partners. Google has listed more than 80 certified publishing partners.
But the service is available to more Google AdX companies globally. And to top it off, here’s an overview of the other Google MCM partners:
- SHE Media: Female-focused ad management service.
- Oraki: Ad Manager 360 partner for premium publishers.
- AdPushup: Premium monetization solution for big publishers—includes header bidding, video ads, A/B testing, dynamic ads, and AI features.
- Freestar: Premium Google MCM partner for enterprise publishers who receive a minimum of 1,000,000 pageviews monthly. You get real-time analytics, transparent reporting, and streamlined payments, giving you a clear and accurate view of your revenue performance at all times.
- Yieldbird: A Polish ADM company that caters to large publishers.
- Engine Media: Good for esports, updates, and video games.
- Digo: An ideal monetization solution for US traffic and Latinos.
- Newor Media: Certified ad exchange partner for medium publishers.
There are numerous reseller Google Adx and MCM partners. I wish I could list them all in this article, but I can’t, as it’s already too long. Aside from these, there are tons of other ad networks. I hope these recommendations help you maximize your revenue.
See more: Copying Text From Restricted Website | Webdock Overview
