Raptive platform, formerly known as CafeMedia or Adthrive, is one of the most effective ways to monetize quality websites. Big websites like AskPython, Epic Gardening, MacRumors, etc., use Raptive as their ad management platform.
They are also a certified Google MCM partner and deliver impressive RPMs for publishers through optimized ads, direct sales, and specialized partnerships.
Even though banner advertising is the most popular monetization method, revenue isn’t significant.
Traffic is the key to making banner ads work for you. However, banner ads can deliver some revenue. That’s something I’ve done. I think it’s only valid for niches with few other monetization opportunities.
Due to its strict approval process, Raptive is not an ad network suitable for every content creator. Your site needs a minimum of 100,000 pageviews per month, and most of your visitors should be from the US, Canada, UK, Australia, etc. Also, you need creative, original content that engages the users and ad partners.
If you don’t meet those requirements, can’t join Raptive, or want to try similar platforms – here are some Raptive alternatives to consider.
1. Mediavine
Mediavine is one of the most popular ad management companies among lifestyle publishers. Web content creators join Mediavine because it offers higher RPMs. Both Raptive and Mediavine are Premier Google partners.
I think it’s an ideal Raptive alternative, and you don’t need significant US traffic to get started. Mediavine monetizes many popular websites, like MomsLA, Cookingwithnanaling.com, and nichepursuits.com.
The approval process: Mediavine is not an ad network for small publishers. To join, you must have had at least 50,000 sessions in the last 30 days.
You also need original content in a niche that suits you. You won’t get approved if your content isn’t good, even if you get tons of traffic to your website.
Because of their strict requirements, they’re usually adequate for medium—to big sites. However, Mediavine now has a separate ad service called Journey. You still need a good website with more than 10K sessions in a month.
Pros:
- Like Raptive, they have high RPM.
- Various payment thresholds and types.
- Use modern digital advertising to boost revenue.
- They’re a Premier Google Certified Advertising Partner.
- Mediavine connects with high-end advertising companies.
Cons:
- A lot of unnecessary features.
- There is a rigorous approval process involved.
- Ads take up a lot of space, so they load slowly.
- Publishers have to sign a contract, and the onboarding takes 3 months.
2. MonetizeMore
MonetizeMore is an effective ad-technology platform that operates ads through customized features. Sites like Cartermatt and Will-Mixen use MonetizeMore.
They have Traffic Cop, which detects and prevents invalid traffic from engaging with ad inventory. Reduces revenue losses and protects Google accounts.
You can increase revenue with their header bidding and automatic ad rotation. They also have ad partners like Amazon, AppNexus, Media.net, etc.
How to get approval: MonetizeMore doesn’t require a page view but notable monthly ad revenue from another ad network. As a Google Certified Publishing Partner, they also prioritize content quality. Publishers can join at three levels:
- Starter: You’ll need at least $1,000 in monthly ad revenue.
- Professional: Applicants must have ad revenue over $10,000 a month.
- Premium: Revenue must be over $50,000 a month.
Maybe Monetize-More isn’t the best Raptive alternative because you can join based on page views, and RPM isn’t high. Even so, MM is an ideal option because it’s a certified ad management platform. If you’re earning over $1000 from another ad network – you can join without even needing US/UK traffic.
Pros:
- You’ll get dedicated support.
- Analyze data with robust analytics.
- Modern ad management technology
- Multiple ad exchanges, ad servers, and SSPs.
- Easy integration (compared to Ezoic, its integration is simple).
Cons:
- Publishers can’t join based on page views.
- There’s a 12-month contract and a 30-day notice period.
- Compared to Raptive or Mediavine, Monetize-More RPM isn’t as high.
3. Newor Media
Newor Media is another Google-certified ADx partner and a good ad control platform for publishers of all types. And offers three kinds of ad monetization:
- Elevate: The program gives developing publishers a chance to access the demand they need to grow—no minimum page views are required.
- Catapult: You need at least 60,000 monthly page views from the US. It offers dedicated support for publishers looking to improve revenue.
- Premier: This program provides publishers with custom solutions and personalized service, but you’ll need 400,000 US pageviews a month.
Newor Media doesn’t require a minimum page view for its entry-level program, but it does require that all sites be in English, have a sidebar, and have content that follows Google’s ad policies. Also, you must be willing to run two ads.
Perhaps Newor Media isn’t a suitable alternative to Raptive, but publishers get a NET30 payment period and can use Paypal, Payoneer, and wire transfers. Sites like englishcurrent.com use Newor Media.
Pros:
- A flexible payment schedule.
- Increasing impressions through companion ads.
- They have monetization plans for small and big publishers.
- Ad networks with the optimum earnings in header bidding.
- Simple to use (they have a WordPress plugin that makes adding ads easy.).
Cons:
- Video ads can affect performance.
- You need to put tags on your pages for each ad.
- Earning potential isn’t as high as Raptive (they don’t display disruptive ads).
4. NitroPay
Nitro is a platform specifically designed for gaming tools and sites. Although it focuses on gaming, it features many other websites as well. Popular websites like RoyalRoad.com, Leekduck.com, Pvpoke, etc., use NitroPay to monetize. I’ve seen Nitro use websites with crypto content, so try it as a crypto ad network.
Nitro is a Google-certified ad platform and is also partnered with Pubmatic, SOVRN, Sonobi, etc. Using Nitro, publishers can place ads for themselves with complete control over where and how many ads they put up. Unfortunately, they work with big websites – so you need over 100k pageviews a month.
Pros:
- You’ve got complete control.
- Tech to recover ad blocks with better ads.
- Multiple payment options with Net 7 payouts.
- Compared to other ad networks, Nitro ads load faster.
- Publishers can monetize gaming tools even without content.
Cons:
- Focused exclusively on gaming.
- Outstream video ads can distract visitors.
- Pageview requirements make it hard for publishers to join.
5. AdPushup
AdPushup is one of the most popular ad management companies for large publishers. It offers a lot of nice ad tech features, like the optimal ad layout, mediation, recovery from ad blockers, header bidding, etc. Several popular websites, including gtmetrix.com, use the platform as monetization option.
AdPushup offers a wide range of impressive ad formats and access to more than forty reputable ad exchanges including Google, Amazon, and OpenX.
It’s easier for publishers to use AdPushup’s platform. However, AdPushup will not be the best choice for all publishers—its publisher requirements, for example, will only be suitable for some. With other ad networks, you need a minimum of $5,000 in monthly ad revenue. That’ll keep a lot of publishers out.
AdPushup uses Net-45 payment circle, wire, or PayPal, with a minimum of $100.
They offer good support to publishers, helping those who aren’t experienced or unable to set things up themselves.
Pros:
- Flexible payment arrangements.
- Several premier ad service providers.
- Easy to set up (no need to change DNS or something).
- Layout optimizer allows you to run A/B tests on ad layouts.
- They recover that revenue with AdBlock recovery technology.
Cons:
- An agreement with demanding requirements.
- Don’t allow publishers to use other ad platforms.
- They only work with big websites, and that will limit publishers.
Many websites get slower when they have ad networks with multiple partners since one page can display ads from multiple ad exchanges. So – regarding UX and performance, affiliate marketing is better than ads.
To balance monetization and user experience, ensure your content is at the top of your mind, avoid disruptive ads, and make it valuable.
To avoid too many external requests, you can use a good web host and an effective cache plugin like FlyingPress. Modern plugins have the option to delay third-party scripts, but it’s not always the optimal way.
Bottom Line
Publishers have plenty of ad platforms, but I wanted to highlight some ad networks as Raptive Alternatives.
If someone asks what the suitable Raptive alternative is, I’d say Mediavine. Other ad management technologies might offer more earning potential than both, but Raptive and Mediavine share significant similarities.
However, there’s plenty of ad management, otherwise known as publisher optimization services, to consider. You’ll find different features in each.
Some specialize in specific industries, like gaming, entertainment, etc. Others focus more on user experience than ad revenue.
However, you should always consider user experience before monetization strategies, and ads aren’t the only way to earn money.
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