After extensive research, I compiled a list of Google MCM partners, and I hope it meets publishers’ expectations. Over the years, I’ve tried many of these platforms, including Google MCM, AdX, and Certified Publishing Partners.
Google has approved many publishing partners and split them into two levels:
- Google Certified Publishing Partners
- Google Premier Certified Publishing Partners.
MCM (multiple customer management) includes Open Bidding, Ad Manager, and Ad Manager 360. Of course, all partners must prove their qualifications to become MCM partners and conduct regular analyses to stay current on Google’s latest ad services.
The post only includes qualified partners eligible for access to Google ad inventory. Several ad networks offer solid features, but not all are Google-certified partners.
Still, they can be ideal alternatives for monetizing websites and apps. So, let’s discuss the top Google MCM/AdX partners, along with their positive and negative aspects.
Raptive
You’ve probably heard of Adthrive, as it was a famous ad management service and a premier licensed Google Ad Manager Partner. The same company that acted for both CafeMedia and AdThrive. Both brands are now known as Raptive.
Although they added some new features, the operation remained the same. According to Raptive’s website, over 3,500 content creators use the platform.
If you receive web traffic from the US, Canada, Australia, and other regions, you may be eligible for CPM rates of up to $30.
Typically, Raptive offers the highest CPM rates in ad monetization. But they are ideal for bloggers who create long-form content. They provide smart ad loading, including both lazy and in-line options. Ad types include video ads, for example:
How Can Publishers Join Raptive?
Note: Raptive has implemented a new page-visit requirement. It is no longer required to have 100K monthly web page views. Now, you need at least 25,000 monthly pageviews to be a Raptive publisher.
Still needs quality content that engages the audience and advertisers. The majority of your traffic should come from the USA, UK, EU, Australia, and New Zealand.
Only a few publishers are accepted into Raptive, and some claim they were rejected despite having high-traffic websites.
Raptive payouts: The first payment takes 45 days (Net 45 basis). The minimum payment threshold is $25, except for Wire. Payoneer, Wise, eCheck, and wire transfer are all supported.
Raptive is popular among bloggers who want to monetize their sites through a certified Google AdX partner. IMO, they suit lifestyle blogs that want the right balance of ads and user experience, with premium ads and decent RPM rates.
Advantages:
- Industry-leading CPM rates.
- Pay on time with flexible payment options.
- Raptive Analytics will help you accurately determine ad revenue.
- Google Premier publishing partner, plus other premium ad exchanges.
Points to avoid:
- Getting on isn’t as easy as AdSense, Ezoic, etc.
- A strict approval process requires a blog with 100,000 monthly visitors.
Mediavine
Mediavine is a good Raptive Alternative for content creators and one of Google’s premium MCM partners. They work with premium ad partners that bid aggressively and are among the best Google MCM partners. Lifestyle sites, including tourism, food, online marketing, and other similar niches, can be profitable with Mediavine.
I like Mediavine because it’s similar to Raptive and offers fair RPM rates. They use the latest ad tech, but their ads show a logo with a particular space around it.
There’s no doubt you spend a lot of time getting traffic. But ads don’t think about your interests. They’re trying to get your readers’ attention.
To date, more than 10,000 sites, including NichePursuits and Ohio Tropics, among many others, use Mediavine to monetize their content.
Mediavine requirements: Publishers need 50k sessions in the past 30 days. Having a good track record with Google AdSense. Need compelling long-form content relevant to the ad partners.
They’re a Premier Google MCM Partner, so their regulations are strict. No matter how popular your site is, Mediavine will not approve it if it lacks quality content.
You’ll get paid on Net65 terms with Mediavine. Payment methods include PayPal, ACH, and wire transfers. For PayPal, the minimum threshold is $25.
Advantages:
- Partner with reputable companies.
- Modern ad tech to maximize revenue.
- Several payment options with a reasonable threshold.
- Ad revenue and CPM are impressive compared to other networks.
Points to avoid:
- It takes time to go through a rigorous approval process.
- Overstuffed with features (blogging and SEO guidance).
- Publishers must sign the contract and provide one month’s notice.
Ezoic
Among the ad revenue optimization platforms on this list, Ezoic is likely the most popular and is a certified Google MCM partner. Seochatter, Askdavetaylor, and over 25K websites have chosen Ezoic as their monetization option.
Ezoic has a 30-day pay schedule (You get paid in July for June’s revenue). PayPal and Payoneer are the available payment options; the minimum payout is $20.
However, I don’t like Ezoic because it has overkill features and too many ad slots. Yes, it remains better than ad networks such as Adsterra.
Requirements: Ezioic offers two ways to join: Access Now and Levels.
- Ezoic Access now: Designed for small publishers that receive fewer than 10,000 MV. Don’t have to worry about pageview limits; they can get ads from Google AdX (support is only available through the user forum).
- Levels: For publishers with over 10,000 monthly visitors (1 to level 5). Visitors over 50k per month qualify for premium features.
Regardless of your niche, Ezoic welcomes high-quality content. Unlike others, Ezoic serves most niches, so there is no need to rely solely on crypto ad networks.
Ad Management: Ezoic’s integration isn’t as good as others. There are two other options: Cloudflare or a plugin. Yes, they offer higher earnings than AdSense and have header-bidding partners, but the downside is that they display many ads.
As a result, you’ll have a poor user experience, and Ezoic ads display the logo. Visit a website that uses Ezoic to see what I mean.
I particularly appreciate Ezoic’s big data analytics, which stands out as one of the valuable tools among Google MCM Partners. However, the Flickify app is buggy, as it converts articles into videos and displays ads, which can distract readers. Ezoic is a solid ad network for small publishers, but you’ll meet both benefits and drawbacks.
It is a 50/50 platform, meaning it has pros and cons in equal measure. Ezoic CDN offers decent TTFB, but its Leap is messy, making it easy for users to make mistakes. But their low page-view requirements and flexible payout system set them apart.
Advantages:
- A minimum payout with multiple payment options.
- Publishers can obtain their own ads with mediation.
- A powerful tool for data analysis (big data analytics).
- The level program allows you to grow your revenue alongside the website.
Points to avoid:
- Lots of unnecessary features.
- Integration is complicated because Ezoic does more than ads.
- Ads can disrupt your user experience and compromise your website’s layout.
PubGalaxy
Google recently listed PubGalaxy as a Google-certified MCM partner. It’s similar to other ad-revenue platforms in its targeted optimization.
And PubGalaxy includes rate optimization and A/B testing, including demand stacks and target regions. For most blogs, it enhances ad layouts.
More than 25 exchanges and SSPs, including Sonobi, PubMatic, and Criteo, are integrated with PubGalaxy, providing access to premium header-bidding demand.
According to the reviews, customer service is reliable, and you can get a personal account manager. They can boost the demand for high-quality ads with modern ad tech. Sites like Scrabble-Solver and Wccftech use PubGalaxy for monetization.
Joining PubGalaxy: PubGalaxy considers multiple factors when determining eligibility. First, monthly page views must be at least 100K. To pass the test, your site should feature unique content not generated by AI.
PubGalaxy payouts are based on a net 65-day cycle with wire transfers. That’s a con because there aren’t other payout options, such as PayPal.
Advantages:
- Top ad exchanges and supply-side platforms.
- Optimized ad layouts to minimize interruptions.
- Demand platform implementation and A/B testing.
- Modern ad technology and auction management methods.
Points to avoid:
- A long payout schedule with limited options.
- You can’t submit a website with fewer than 100k page views.
Setupad
Setupad helps publishers increase their ad revenue through programmatic ads and is now a certified Google Publishing Partner, listed on the website.
I recommend Setupad to large and medium sites as a complete monetization tool. However, its technology is less refined than that of Playwire, Mediavine, and others. Many popular websites, such as Ezgif and ASCII-code, use SetupAd to monetize.
SetupAd examples:
SetupAd payouts: Payments are made 60 days after setup. Setupad pays publishers in EUR or USD. Publishers must reach a total of € 100 to receive payment. Accepted payment methods: Wire, Payoneer, Wise, Revolut, or Paysera.
Your first payment will be delayed. SetupAd doesn’t just show ads from one network; earnings come from multiple sources.
SA requires manual integration for every ad, and you must contact them to make any changes. Other Google MCM partners (GAMs), such as Raptive and Ezoic, may be more innovative than SetupAd.
Again, SetupAD is suitable for medium- and high-traffic websites – not the most innovative solution, but it’s effective.
Advantages:
- Multiple payout options.
- You can add Google Analytics to your account.
- Customization options with Setupad Self-Serve.
- It’s a certified partner of Google, IAB, and Prebid.
Points to avoid:
- SetupAd pays you after 60 days.
- Your site needs at least 100K monthly visitors.
- Ad serving and CPM rates aren’t as good as Monumetric, Mediavine, etc.
Playwire
Playwire is another platform that helps publishers optimize ad revenue, mainly targeting entertainment and gaming content creators.
In addition to Google AdX (GAM), Playwire has several header-bidding partners to improve revenue through banner, video, and native ads at competitive CPMs.
To be clear, they include a video player that can increase CPMs for ads but may distract visitors. Use a Litespeed host to prevent speed issues.
Playwire offers various revenue-share models: publishers receive 50% of direct ad revenue and 70% of indirect revenue. They are paid 60 days after the end of the month; all payouts are in USD, and the minimum payout is $100.
Are you eligible to join Playwire?
Yes, if you meet these criteria: At least 50K monthly page views in English-speaking countries. A solid blog with a niche that makes Playwire advertisers worthwhile. It is a Google-certified MCM partner; the site should not be penalized.
If your site has substantial traffic from the UK, the US, and other regions worldwide, they’ll consider you. Don’t forget to use a reliable WordPress CDN.
Playwire monetizes websites like Raider, GTPlanet, and Manta. Ad safety feature protects your brand from unsafe ads. Indeed, it is a strong advertising platform and an authorized Google MCM partner for medium- to large-sized content creators.
They’re well-suited for niches such as gaming, entertainment, and lifestyle, offering access to the latest ad tools; however, you must meet specific criteria.
Advantages:
- GDPR and CCPA compliance tools.
- Premium demand through global direct sales.
- Set your desired brand safety and ad quality providers.
- You have access to up-to-date revenue and analytical data.
Points to avoid:
- Comparatively, RPMs are low.
- You must have at least 50K monthly visitors.
- Sticky and video ads can degrade the user experience.
Publift
I haven’t tried Publift, but I’ve heard both good and bad things. Stature as a Google MCM partner is solid. It follows the same approach as AdPushup, offering a complete ad management service that can’t be used with others. Publishers will receive a representative and must sign a contract (you are, however, free to leave).
Likewise, Publift has header bidding partners, including AppNexus, TripleLift, Nobid, and others. They also offer video monetization. Websites like Studyrankers and Ozbargain use Publift to manage their ads.
What are Publift’s requirements?
Publift chooses publishers in two ways:
- Over $2,000 in revenue in the last month.
- If you get 500,000 page views or more a month, you can join Publift.
Most of the time, they approve traffic from around the world. It’s tough to join if you don’t have $2,000 or more than 500K in page hits in recent months. That is too high, as many Google MCM partners accept with fewer criteria and do better than Publift.
In some cases, it can take anywhere from a week to several weeks to get accepted. Publift pays publishers after 30 days if they make $100 or more (bank transfer is the only payment method).
Advantages:
- More than 40 demand partners.
- Automatically control header bidding auctions.
- Ad optimization focuses on user experience and speed.
- Ensuring brand safety through consultants and A/B testing.
Points to avoid:
- Publift’s CPMs are lower than those of its competitors.
- Small or medium sites cannot use Publift due to its entry criteria.
Clickio
Clickio is a programmatic monetization platform based in the UK. The company is listed as a Google MCM partner and targets publishers in the UK, US, and EU. Some valuable features help increase revenue while providing a decent user experience.
They offer various ads, sizes, and pricing options. Ad layouts vary by connection speed: a slow connection displays fewer ads, while a fast connection shows more.
Analytics enable you to track your website’s progress, revenue, and user behavior across devices, systems, and locations, providing more comprehensive insights.
Requirements & Payments: Publishers can sign up with Clickio using earlier ad revenue or traffic conditions. Websites that earn over $500 monthly from reputable ad networks are eligible. According to Clickio, traffic requirements vary by country.
In this case, they’ll accept quality sites from Europe, North America, and A-list countries with over 100K PV. For other publishers, it’s more than 300K MPV.
Publishers are paid on a 60-day basis with Clickio, so you will be paid for February at the end of April. Regarding payment options, the thresholds are $100 for wire transfers, $100 for PayPal/Payoneer, and $10 for WebMoney.
I like Clickio’s features, but I don’t like its limitations; there are better alternatives for US, UK, and European publishers.
Advantages:
- Accept all primary payment methods.
- More than 50 header bidding partners.
- Place one tag, and ads appear in the right places.
- Users can connect their AdSense account and continue receiving payments.
Points to avoid:
- There are numerous criteria and ad serving rules.
- RPM rates can be lower than those of other top MCMs.
- Ads will stop after 3 months if you do not generate $500 in monthly revenue.
Adnimation
Adnimation is a certified MCM partner that offers publishers a variety of monetizing options, whether that’s websites, mobile apps, or OTT services. Adnimation header bidding partners include Outbrain, GumGum, etc.
Here’s an Adnimation ad example:
Publishers can join Adnimation in two ways:
- Monetization Accelerator Program.
- Adnimation’s fully managed monetization.
Fully Managed Monetization:
This program offers publishers comprehensive monetization capabilities, including native, video, and display ads, along with an advanced header bidding setup.
It’s aimed at medium to high-end publishers and offers personalized service. Publishers must have at least 100K monthly page views (PV) with top-tier traffic.
Publishers are paid directly to your bank account; the payment term is net 35 days, meaning 35 days after the end of the month. The minimum threshold, however, isn’t fair because it is $400, which is too high.
It feels suspicious because small publishers may leave before they reach the threshold, which is relatively high for some. Even on premium ad platforms like Mediavine, the minimum is $25.
Monetization Accelerator Program:
MAP monetization is designed for small- and medium-sized publishers who prefer to make decisions and do things their way. Process is quick if you’ve got a decent website, but don’t have enough traffic to join a full-stack ad management service.
It allows you to select ad units and insert the corresponding codes. MAP publishers must configure the process, which is the primary difference between their full-stack solutions. You can even monetize documentation websites with good traffic.
Advantages:
- Hybrid header bidding.
- Mobile app monetization.
- They keep it simple and focus on monetization.
- Publishers can join without requiring page views.
Points to avoid:
- Limited support for MAP monetization.
- Less focus on modern advertising tech.
- $400 is the minimum threshold, and no additional payout options.
And Adnimation allows you to monetize your website with premium ads. They’re listed as certified Google MCM partners and accept publishers in two ways.
Final Thoughts
OK, friends. I have listed multiple recognized Google MCM partners, but that doesn’t mean you should limit yourself to certified partners. Google has listed more than 80 certified publishing partners. But the service is available to more AdX partners globally. And to top it off, here’s an overview of the other Google MCM partners:
- SHE Media: Female-focused ad management service.
- Oraki: Ad Manager 360 partner for premium publishers.
- AdPushup: Premium monetization solution for big publishers – Includes header bidding, video ads, A/B testing, dynamic ads, and AI features.
- Freestar: Premium Google ADX partner for enterprise publishers.
- Yieldbird: A Polish ADM company that caters to large publishers.
- Engine Media: Good for esports, updates, and video games.
- Digo: An ideal monetization solution for US traffic and Latinos.
- Newor Media: Certified ad exchange partner for medium publishers.
At this point, there are numerous reseller partners, including those listed on the Google MCM partners list. I wish I could list all of them in this article, but I can’t, as it’s already too long. Aside from these, there are tons of other ad networks. I hope these recommendations help you increase ad rates and maximize your revenue.
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