Raptive platform, formerly known as CafeMedia or Adthrive, is one of the most effective ways to monetize quality websites. Big websites like AskPython, Epic Gardening, MacRumors, etc., use Raptive as their ad management platform.
They are a certified Google MCM partner and deliver impressive RPMs for publishers through optimized ads, direct sales, and specialized partnerships.
Even though banner advertising is the most popular monetization method, revenue isn’t significant. Traffic is the key to making banner ads work for you. However, banner ads can deliver some revenue. That’s something I’ve done. I think it’s only valid for niches with few other monetization opportunities.
So, I won’t explain Raptive in detail in this post since I’m sure you already know. Due to its strict approval process, Raptive is not an ad network suitable for every content creator. Statistically, your site needs a minimum of 100,000 pageviews per month, and most of your visitors should be from the US, Canada, UK, Aus, etc. Also, you need creative, original content that engages users and ad partners.
If you don’t meet those requirements, can’t join Raptive, or want to try similar platforms – here are some Raptive alternatives to consider.
1. Mediavine
Mediavine is one of the most popular ad management companies among lifestyle publishers. Web content creators join Mediavine because it offers higher RPMs. Both Raptive and Mediavine are Premier Google partners.
Mediavine monetizes many popular websites, like CookingWithNanaling, MomsLA, and NichePursuits. I think it’s an ideal Raptive alternative, and you don’t need significant US traffic to get started.
The approval process: Mediavine is not an ad network for small publishers. To join, you must have had at least 50,000 sessions in the last 30 days.
You also need original content in a niche that suits you. You won’t get approved if your content isn’t good, even if you get tons of traffic to your website.
Because of their strict requirements, they’re usually adequate for medium—to big sites. However, Mediavine now has a separate ad service called Journey. You still need a good website with more than 10K sessions in a month.
There’s no denying Mediavine is one of the best ad management platforms around. But, I don’t like their excessive features.
I don’t really want anything more than just ad management from them. And clearly, I don’t wish for the ad network to give me things like SEO, social media, hosting, and other stuff not related to ads. But that’s what Ezoic and Mediavine don’t get.
Pros:
- Like Raptive, they have high RPM.
- Various payment thresholds and types.
- Use modern digital advertising to boost revenue.
- They’re a Premier Google Certified Advertising Partner.
- Mediavine connects with high-end advertising companies.
Cons:
- A lot of unnecessary features.
- There is a rigorous approval process involved.
- Ads take up a lot of space, so they load slowly.
- Onboarding process takes publishers 3 months.
2. MonetizeMore
MonetizeMore is an effective ad-technology platform that operates ads through customized features. Sites like Cartermatt and Will-Mixen use MonetizeMore.
They have Traffic Cop, which detects and prevents invalid traffic from engaging with ad inventory. Reduces revenue losses and protects Google accounts.
You can increase revenue with their header bidding and automatic ad rotation. They also have ad partners like Amazon, AppNexus, Media.net, etc.
How to get approval:
At this point, MonetizeMore does not accept publishers based on page views like other advertising platforms. Instead, it targets publishers who earn a lot of money from another ad network.
Publishers can join at three levels:
- Starter: You’ll need at least $1,000 in monthly ad revenue.
- Professional: Applicants must have ad revenue over $10,000 a month.
- Premium: Revenue must be over $50,000 a month.
Maybe Monetize-More isn’t the best Raptive alternative because you can join based on page views, and RPM isn’t high. Even so, MM is an ideal option because it’s a certified ad management platform. If you’re earning over $1000 from another ad network – you can join without even needing US/UK traffic.
Pros:
- You’ll get dedicated support.
- Analyze data with robust analytics.
- Modern ad management technology
- Multiple ad exchanges, ad servers, and SSPs.
- Easy integration (compared to Ezoic, its integration is simple).
Cons:
- Publishers can’t join based on page views.
- There’s a 12-month contract and a 30-day notice period.
- Compared to Raptive or Mediavine, Monetize-More RPM isn’t as high.
3. Newor Media
Newor Media is another Google-certified ADx partner and a good ad control platform for publishers of all types. And offers three kinds of ad monetization:
- Elevate: The program gives developing publishers a chance to access the demand they need to grow—no minimum page views are required.
- Catapult: You need at least 60,000 monthly page views from the US. It offers dedicated support for publishers looking to improve revenue.
- Premier: This program provides publishers with custom solutions and personalized service, but you’ll need 400,000 US pageviews a month.
First, NeworMedia doesn’t require a minimum page view for its entry-level, but it does require that all sites be in English, have a sidebar, and have content that follows Google’s ad policies. Also, you must be willing to run two ads.
Perhaps Newor Media isn’t a suitable alternative to Raptive, but publishers get a NET30 payment period and can use Paypal, Payoneer, and wire transfers. Sites like EnglishCurrent use Newor Media.
Pros:
- A flexible payment schedule.
- Increasing impressions through companion ads.
- Ad networks with the optimum earnings in header bidding.
- Simple to use (easy way to add ads with WordPress plugin).
- They have monetization plans for small and big publishers.
Cons:
- Video ads can affect performance.
- You need to put tags on your pages for each ad.
- Earning potential isn’t as high as Raptive (Ads aren’t disruptive).
4. Monumetric
Monumetric is another popular ad network that caters to publishers of different sizes. Yes, I’ve used Monu for my previous sites, and it’s undoubtedly better than just one ad network. Perhaps the RPM rates aren’t as good as Adthrive or similar, but you need to consider if you’re looking for something like RAPTIVE. Typically, they use HEADER BIDDING to increase revenue with multiple ad exchanges.
Maumetric offers four levels of plans for sites of all sizes. Propel is the plan for small to medium websites, but the awful thing is that it costs $99 for setup.
Yes, I’ve used many ad platforms, but Monu is the only one that charges for setup. And, you need other essential requirements, like over 10K visitors, especially from countries like the United States, Canada, GB, etc.
They generally accept websites with “English” content. It helps if your site has used an ad network like AdSense.
Keep in mind, your site needs to be WordPress or Blogger with a sidebar, and you need to place at least six ads.
In my experience, Monumetric onboarding process is also a bit annoying, with lengthy setup procedures, online discussions, and other such things.
Of course, I prefer to handle things on my own, and I do not like to give my website structure to someone else to modify. So, if you prefer to do things your way, this may not be a suitable alternative since you must speak to your rep first.
Pros:
- Provide professional assistance.
- A verified Google Ad Manager partner.
- Detailed dashboard to track performance.
- Accept small publishers with more than 10,000 page views.
Cons:
- Their ads can change your website’s layout.
- A $99 setup fee and some annoying requirements.
- Payouts take 65 days, and PayPal is the only payment method.
5. NitroPay
Nitro is a platform specifically designed for gaming tools and sites. Although it focuses on gaming, it features many other websites as well.
Popular sites like RoyalRoad, Leekduck, Pvpoke, etc., use NitroPay to monetize. I’ve seen Nitro use websites with crypto content, so try it as a crypto ad network.
Nitro is a Google-certified ad platform and is also partnered with Pubmatic, SOVRN, Sonobi, etc. Using Nitro, publishers can place ads for themselves with complete control over where and how many ads they put up.
But, here is the key point…
They work with big websites – so you need over 100k pageviews a month.
Pros:
- You’ve got complete control.
- Tech to recover ad blocks with better ads.
- Multiple payment options with Net 7 payouts.
- Compared to other ad networks, Nitro ads load faster.
- Publishers can monetize gaming tools even without content.
Cons:
- Focused exclusively on gaming.
- Outstream video ads can distract visitors.
- Pageview requirements make it hard for publishers to join.
6. AdPushup
AdPushup is one of the most popular ad management companies for large publishers. It offers a lot of nice ad tech features, like the optimal ad layout, mediation, recovery from ad blockers, header bidding, etc.
Several popular websites, including Gtmetrix.com, use the platform as monetization option.
AdPushup offers a wide range of impressive ad formats and access to more than forty reputable ad exchanges including Google, Amazon, and OpenX.
It’s easier for publishers to use AdPushup’s platform. However, AdPushup will not be the best choice for all publishers—its publisher requirements, for example, will only be suitable for some. With other ad networks, you need a minimum of $5,000 in monthly ad revenue. That’ll keep a lot of publishers out.
AdPushup uses Net-45 payment circle, wire, or PayPal, with a $100 minimum.
They offer good support to publishers, helping those who aren’t experienced or unable to set things up themselves.
Pros:
- Flexible payment arrangements.
- Several premier ad service providers.
- Easy to set up (no need to change DNS or something).
- Layout optimizer allows you to run A/B tests on ad layouts.
- They recover that revenue with AdBlock recovery technology.
Cons:
- An agreement with demanding requirements.
- Don’t allow publishers to use other ad platforms.
- They only work with big websites, and that will limit publishers.
Many websites get slower when they have ad networks with multiple partners since one page can display ads from multiple ad exchanges. So – regarding UX and performance, affiliate marketing is better than ads.
To balance monetization and user experience, ensure your content is at the top of your mind, avoid disruptive ads, and make it valuable. To avoid too many external requests, you can use a good web host and an effective cache plugin like FlyingPress. Some plugins delay third-party scripts, but it’s not always optimal.
Final Thoughts
Publishers have plenty of ad platforms, but I wanted to highlight some Raptive Alternatives. In short, if someone asks what the suitable Raptive alternative is, I’d say Mediavine. Other ad management techs might offer more earning potential than both, but Raptive and Mediavine share significant similarities.
However, there’s plenty of ad management, otherwise known as publisher optimization services, to consider. You’ll find different features in each.
Some specialize in specific industries, like gaming, entertainment, etc. Others focus more on user experience than ad revenue.
And let’s be real… you should always consider user experience before monetization strategies, and ads aren’t the only way to earn money.
Read More: Copy Text From Protected Websites | FlyingCDN Overview
